In 2004, Target rolled out a new Gift Card which did not have Back-End Fees or Expiration Dates with an accompanying marketing plan. This joined regulatory pressure in pushing issuers of Gift Cards to cease using Back-End Fees and Expiration Dates.
In 2004, Target rolled out a new Gift Card which did not have Back-End Fees or Expiration Dates with an accompanying marketing plan. This joined regulatory pressure in pushing issuers of Gift Cards to cease using Back-End Fees and Expiration Dates.